3 Reasons Blogging Sucks
Blogging has always been one of the biggest roadblocks in my business. Even though I know it’s good for my business, I’ve made excuses. Prioritizing my time appropriately and choosing my devotions wisely is so hard, which seems like a simple enough affliction that could threaten to plague any small business owner. But I am a writer. Before photography, I was a paid writer. I’ve received accolades and awards for writing.
It’s not as though I never think about it. My mind, in its constant state of overcrowding, virtually never stops turning. I think of blog topics constantly. I even note them as to not forget. But that’s as far as it goes.
It’s not as though I’m lazy. I complete countless tasks on a daily basis. I’m a small business owner and a mom. There isn’t a moment of the day I’m not working or mothering or thinking about one or the other.
So, what gives? Why can I spend every moment of every day doing something to support my business but I can’t seem to accomplish this? But I’ve come to understand. And perhaps in understanding, I will stop being that roadblock.
Blogging is Scary
When I was a paid writer, I was tasked with writing about others. As a journalist, I documented both the good deeds and the disgraces of others. And while many of those stories had a profound affect on me. They weren’t about me. I was assigned a topic; a direction that I could see clearly because it had absolutely nothing to do with me. Blogging is raw and there is no perfect template or formula. It’s just you and your words on a page. What you’re supposed to excel at is often the most daunting to share.
The Like Meter Mentality
For many, being a working creative these days means sharing your medium with a wide audience. Some love social media, for others it’s seen as a necessary evil. I’m a member of the latter. Every time I post, I struggle with self-doubt. And what’s worse, sometimes it seemingly turns from self-doubt to a self-fulfilled prophecy if a particular post doesn’t reach the level of success I assumed it would. It’s a gateway to all forms of negative thoughts and it isn’t long before that like number seems to be the very definition of success.
Writing is Honest
An author can compose a work of complete fiction, but somewhere in there, they’ve revealed a part of themselves. It’s a challenge of self to know that you are good enough and that what you have to say is of value.
I’ve never been one to let anything beat me. Like John Locke used to repeat in the ultimately disappointing series Lost…”Don’t tell me what I can’t do”. So here’s me, telling me what I can’t do, in order to do it better.
For what it’s worth, I think you can do it too.